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Article: Clustering of Search Results Increases Click-Through Rates; Users Click on More Paid Listings by Navigating Through Folders Instead of Ranked Lists.
- Article from:
- PR Newswire
- Article date:
- August 19, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PITTSBURGH, Aug. 19 /PRNewswire/ -- Web searchers click 30%-100% more on paid listings when presented with search results using real-time clustering technology. This conclusion is the result of 'before and after' trials at several web search sites that include paid listings. When users view clustered search results rather than simple ranked lists, the page views per search session increase by 100%-150%, which leads to breakthrough improvements in paid-listings click-through rates (CTR).
These measurements were done by Vivisimo, a provider of award-winning software for clustering search results, and two of its search engine customers.
Clustering ...