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Article: Upstart startup; After years of walking the walk, Sloan brothers look to become the Martha Stewarts of entrepreneurship.(News)(new multimedia content company, StartupNation L.L.C.)
- Article from:
- Crain's Detroit Business
- Article date:
- August 18, 2003
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Laura Bailey
Jeff and Richard Sloan have done fine as solo acts, but the "Sloan brothers'' - well, that has some real stick-to-your-ribs staying power.
The familial moniker is a key component in a hard-charging marketing and promotional blitzkrieg that the Sloans hope will build their fledgling multimedia content company, StartupNation L.L.C., into the leading brand name for small business.
Since storming out of the gate with StartupNation on Dec. 14, the Sloans have broadcast a weekly call-in radio advice show for entrepreneurs in Detroit and Portland, Ore. They also have launched a Web site and an e-mail newsletter and broadcast live ...