Article: Publicis to pay full price for Zenith.(The World: Ad Age Global News & Data)(Brief Article)

Byline: Mercedes M. Cardona

[Paris] Publicis Groupe will likely pay the full price of $120.7 million, or 75 million British pounds, to acquire the 25% stake in ZenithOptimedia it doesn't already own, said Chairman-CEO Maurice Levy. He told analysts he had reached a verbal agreement on June 16 with WPP Group Chief Executive Martin Sorrell to acquire Cordiant Communications Group's stake in ...

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