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Article: Can Drug Advertising Make You Healthier? Finding the answer is not so easy, reports Ipsos PharmTrends.
- Article from:
- PR Newswire
- Article date:
- August 21, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Aug. 21 /PRNewswire/ -- With certain drug classes (like allergy) and brands (like Viagra), the impact of direct-to-consumer advertising (DTCA) is apparent. But has DTCA had a significant impact on patient behavior beyond creating brand awareness? According to Ipsos PharmTrends(R), the consumer tracking service of Rx and OTC purchase behavior, DTCA has helped make Americans more aware of certain disease symptoms, as well as potential drug treatment options.
"Study results of consumers tracked by Ipsos PharmTrends indicate that DTCA reminds them to take their medication and refill their prescriptions, thereby creating a "call to compliance." Other ...
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Article: Doctor Recommendations of Over-the-Counter Drugs Boost Consumer ...
PR Newswire;
September 24, 2002 ;
700+ words
... ... purchased more per year than patients who purchased OTCs without a recommendation," said Fariba Zamaniyan, director, Ipsos PharmTrends(R). "Doctor recommendations are influencing consumer loyalty and therefore are resulting in sales growth." Since ...
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