|
|
Article: Miles Calcraft Briginshaw Duffy wins BoxClever rentals brief.(Agencies/advertising campaign)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- July 24, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
TV and video rental company BoxClever has appointed Miles Calcraft Briginshaw Duffy to its 1m [pounds sterling] advertising business, after a three-way pitch against Leagas Delaney and an undisclosed agency.
The agency has been appointed to handle BoxClever's creative advertising but also to advise on the development of the chain's business proposition and brand. The chain has over 180 stores nationwide and is hoping to revitalise the television rental market, which has been in decline over recent years.
BoxClever is the business that was created by the 1 bn [pounds sterling] merger of Radio Rentals and Granada TV Rentals in December 1999. The new ...