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Article: In the face of adversity: the financial services industry is in trouble and criticisms of marketing practice are levelled from all sides--from pensions scandals to squandered advertising budgets, the picture looks bleak. But who is to blame and can marketing help to rebuild trust among disillusioned consumers?
- Article from:
- Marketing Week
- Article date:
- July 24, 2003
- Author:
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The financial services industry is stuck in a quagmire. A prolonged stock market slump, increasingly onerous regulation from a government intent on "cleaning up the industry" and widespread redundancies have led to crushed morale and much reflection. Even more serious is the fact that many consumers have lost whatever trust they had in financial services companies after a series of well-publicised scandals.
As part of the industry's soul-searching, the question of what part marketing has played in the sector's current difficulties is being asked. Has marketing failed financial services or has financial services failed marketing?
Sir Howard Davies, the ...