Article: Nebraska Furniture Mart Hopes to Rev Up Market It Sees As Underserved.

The Kansas City Star, Mo. Knight Ridder/Tribune Business News

Aug. 27--KANSAS CITY, Mo.--Bruce and Paula Copsey didn't mind driving more than an hour to hunt for a bedroom set for their teenage son.

The Copseys, who live north of St. Joseph, were enticed by the prospect of lower prices now that Nebraska Furniture Mart has entered the Kansas City area market.

"We got a great price," Paula Copsey said. "Prices are higher up there (in St. Joseph). It's not as competitive."

The recent opening of the gigantic store, spread over 16 acres next to the Kansas Speedway in western Wyandotte County, Kan., already is giving the local ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!