|
|
Article: Is MTV still revolutionary? (Music Television Networks Inc. faces new challenges as it nears its 10th anniversary)
- Article from:
- Multichannel News
- Article date:
- April 8, 1991
- Author:
CopyrightCOPYRIGHT 1991 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Is MTV Still Revolutionary?
MTV: Music Television faces a perplexing challenge as it nears its 10th anniversary this summer: how to grow up without growing old.
Heralded as a mainstay of basic cable and as a network that made a great impact on the medium, critics now say MTV is no longer "revolutionary."
MTV's management counters that the music industry is not what it was 10 years ago, and that the network has (rock 'n) rolled with the changes.
As MTV's president John Reardon says, the music industry is "adrift and fragmented." Stars that put MTV on the map - or the other way around - Michael Jackson, Madonna and Bruce Springsteen - ...