|
|
Article: Warner Bros. taps Osbourne to regain syndication edge.(Media & Technology)(Sharon Osbourne)(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 11, 2003
- Author:
CopyrightCOPYRIGHT 2003 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
As the foulmouthed matriarch of the rock music clan, Sharon Osbourne parlayed her family's antics into the popular reality show on MTV.
Now AOL Time Warner Inc.'s Warner Bros. unit is looking for Osbourne's name recognition, along with that of comedienne Ellen DeGeneres, to re-establish its presence in daytime syndication.
Osbourne's role comes in the form of her eponymous talk show, which Warner Bros. will debut on stations in September. Dubbed a show about "everything," it will feature man on the street interviews and music performances. Stealing a page from British talk shows (as well as appealing to young women) Osbourne will also interview "hot ...