|
|
Article: 'Martha Stewart Living' moved from KCBS morning to KCAL.(Media & Technology)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 11, 2003
- Author:
CopyrightCOPYRIGHT 2003 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Things aren't getting any easier for Martha Stewart.
Against a backdrop of sinking ratings, KCBS (Channel 2) is bumping "Martha Stewart Living," the home improvement diva's how-to television program, from its 9 a.m. time-slot to the wee hours of the morning.
In addition to moving the show, which has lost roughly 40 percent of its Los Angeles audience in the last year, to 1:30 a.m., CBS sister station KCAL (Channel 9) will begin running the program at 9 a.m., starting September 15.
KCBS officials confirmed the changes but otherwise declined to comment.
Elizabeth Estroff, a spokeswoman for Martha Stewart Living Omnimedia Inc., which ...