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Article: Where's the fizz? Non-carbonated beverages growing at the expense of traditional soft drinks.(Retail Market/Beverages)
- Article from:
- National Petroleum News
- Article date:
- July 15, 2003
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Carbonated soft drink sales increased a mere 0.8 percent in the United States in 2002, an increase of about 76 million cases over 2001, based on preliminary statistics released in February by the New York-based Beverage Marketing Corporation.
Although industry volume topped 10 billion cases for the third straight year, per capita consumption fell for the fourth year in a row after several decades of unabated growth. Total volume surpassed 10.2 billion cases. Per capita consumption dipped to 54.2 gallons in 2002 from 54.3 gallons in 2001, 54.5 gallons in 2000 and 54.8 gallons in 1999.
"While there was lots of activity in the form of new products, there ...