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Article: An eye toward digital printing: papermakers refine sheets to meet growing opportunity in short-run digital book printing.(Paper)
- Article from:
- Graphic Arts Monthly
- Article date:
- August 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By any measure, the book market has been dismal for the last several years. Now that Wal-Mart and other retailers have captured over 30% of book sales, profit margins have been squeezed down to single digits, adversely affecting every channel in profits. Poor profitability means less money for promotion, the mother's milk of books sales.
Fewer than 100 new titles are now being carried by major retailers in hardcover. Further, reprinted and restocked books are virtually non-existent for fides that do not sell within the first two weeks of release. Although blockbuster titles like those in the "Harry Potter" series provide a short-term boost to the market, all of ...