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Article: De Miranda markets a concrete approach.(BUSINESS)
- Article from:
- The Washington Times (Washington, DC)
- Article date:
- September 8, 2003
CopyrightCOPYRIGHT 2003 News World Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Marguerite Higgins, THE WASHINGTON TIMES
Manuel L. de Miranda is cementing a larger sales marketing approach at Lafarge North America, the world's biggest producer of building materials.
Mr. de Miranda, 39, heads up the company's sales strategies in the cement division, headquartered in Herndon, as vice president for strategic marketing.
His main task since joining three months ago has been to implement a broad performance-improvement measure, called Advance.
The initiative is focused on helping Lafarge cement sales managers address customer needs by setting up more uniform standards and practices, Mr. de Miranda said.
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