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Article: 'Street smart' music consultant: Jeff Pollack emerges as the guiding light among music consultants for radio stations, applying the apparently simple credo of playing what the audience wants while balancing commercial drivel and quality.
- Article from:
- Los Angeles Business Journal
- Article date:
- April 29, 1991
- Author:
CopyrightCOPYRIGHT 1991 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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|Street smart' music consultant
To listen to Jeff Pollack explain his phenomenal success, the man has built an empire simply by telling radio stations to play music that people like.
People around him explain that the owner of Pollack Media Group in Pacific Palisades also is smart and charismatic, remembers everything and happened to be in the right place at the right time one day about 13 years ago.
"I've watched a lot of radio consultants come and go," observed Irving Azoff, president of Giant Records and a long-time business associate of Pollack. "Jeff was kind of the solid citizen who plodded his way through, giving accurate information. ...