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Article: Rural pressure group targets specific UK regions.(news )(Campaign to Protect Rural England appoints Whitewater for campaign)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- August 8, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Campaign to Protect Rural England (CPRE) is embarking on a direct marketing initiative to lure donors and boost its supporter base.
The push, which is being devised by newly appointed Whitewater agency, will comprise direct mail, door-drops and inserts. It marks a change in strategy for the charity; communications will now be targeted according to geographic areas.
The CPRE will test a creative approach--focusing on housing development planned for specific areas of the country--with packs containing case studies. The charity ...