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Article: 1 million is a 'berry' good number for Fox.(News)(video franchise 'Strawberry Shortcake' sells well for 20th Century Fox Home Entertainment)(Brief Article)
- Article from:
- Video Store
- Article date:
- August 10, 2003
- Author:
CopyrightCOPYRIGHT 2003 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Strawberry Shortcake isn't coming up short for 20th Century Fox Home Entertainment and DIC Home Entertainment.
The animated franchise's first two titles this year--Meet Strawberry Shortcake and Spring for Strawberry Shortcake--have sold more than 1 million DVD and VHS units since their March 11 street date.
"The relaunch of this property has far exceeded our expectations, rivaling theatrical animated product," said Brad Brooks, president of DIC Entertainment.
Thanks to such success, Fox and DIC have extended their distribution agreement to include five more episodes in the series: two to street in ...