|
|
Article: Dream team: Drakkar Noir teams with racing star Dale Earnhardt Jr. in an unprecedented alignment in both the worlds of fragrance and of NASCAR.(Marketing Case Study)
- Article from:
- Global Cosmetic Industry
- Article date:
- August 1, 2003
CopyrightCOPYRIGHT 2003 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Since its introduction in 1982, Drakkar Noir has remained one of the most popular fragrances in the world. Its appeal for the adventurous, passionate and modern man remains timeless. Last year, Drakkar Noir finished in the top 12 for men's fragrances, thanks in part to an exclusive endorsement deal with Winston Cup Racing's Dale Earnhardt Jr.
Groundbreaking Sponsorship
Drakkar Noir has signed a three-year exclusive endorsement agreement with Dale Earnhardt Incorporated and Dale Earnhardt Jr. that includes an extensive advertising campaign featuring Dale Jr. alongside his #8 race car. As part of the deal, the Drakkar Noir logo is prominently displayed on ...