|
|
Article: Opportunities and risks of the United Nations Global Compact: the Novartis case study.
- Article from:
- The Journal of Corporate Citizenship
- Article date:
- September 22, 2003
- Author:
CopyrightCOPYRIGHT 2003 Greenleaf Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
In recent years, changing expectations about the role of business in society have pushed the concept of good corporate citizenship into mainstream business thinking. There is a growing body of evidence linking corporate citizenship activities to positive business performance. Increasingly, leading companies recognise that they now have a broad range of stakeholders--including investors, employees, non-governmental organisations and the communities in which they operate. While corporate citizenship was emerging as a business trend, there existed no international framework to assist companies in the development and promotion of global, valuesbased management. By introducing ...