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Article: What's your angle? Get fresh ideas when you change your perspective.(Creative Zone)(Brief Article)
- Article from:
- Entrepreneur
- Article date:
- September 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By consciously shifting your perspective, you counter normal tendencies to stick with what you know either because you believe you're the expert or out of comfort with the familiar. This technique has two benefits: It can generate a solution to an immediate need and cultivate a new habit of mind. The goal is to find several alternatives in any situation.
To begin, start idea meetings with a quick exercise to help people practice looking at things in different ways. Take a picture from the newspaper, and ask people to come up with different explanations of what's happening in the picture. Though it's usually a fun exercise, the message is serious: You're signaling ...