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Article: Dietary supplements: Jeff Lind, vice president of marketing for Windmill Health Products, on trends that are driving sales in the nutritional supplement category.(Advertorial)
- Article from:
- Grocery Headquarters
- Article date:
- August 1, 2003
CopyrightCOPYRIGHT 2003 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What is the current state of the nutritional supplement category?
Jeff Lind: After experiencing a couple of years of relatively flat sales, the nutritional supplement category is beginning to emerge from this dormant stage, with some modest growth being experienced and the category poised to experience another major growth phase. The flat period took its toll on some companies, and the industry has seen a consolidation. The end result is that the remaining players are strong and are gearing up for the long run.
Which areas seem to be showing growth?
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