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Article: Photofinishing: Craig Wetherbee, marketing director, business development for Agfa Corp., on the state of the photofinishing category at retail.(Advertorial)
- Article from:
- Grocery Headquarters
- Article date:
- August 1, 2003
CopyrightCOPYRIGHT 2003 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What is the state of the photo processing category today in mass retail?
Craig Wetherbee: The photo processing category is rebounding from the various influences that resulted in a downturn in processing demand during the first quarter of 2003. The key issue was deteriorating film sales, which can be attributed to the current economic landscape and digital substitution. However, we are now seeing improvement in consumer confidence along with the seasonal increases in on-site processing demand.
What is driving sales?
The traditional 4-by-6 prints are still the dominant product demanded by the consumer. However, there is no question that the ...