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Article: L.A. Times debuts magazine aimed at Richest Angelenos.(Media & Technology)(new division of Los Angeles Times)
- Article from:
- Los Angeles Business Journal
- Article date:
- September 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If your household income is less than $500,000 per year, this story is not for you.
That's not quite the message Angeles Publications, a new division of the Los Angeles Times, is putting out with its new magazine, Distinction. But it does get to the heart of the strategy.
In the past couple of weeks, 50,000 copies of the first issue of Distinction were mailed, unsolicited, to some of the most expensive addresses in Los Angeles and Orange counties. An additional 6,000 copies of the. bimonthly are being distributed to newsstands and upscale retailers, hotels and spas. Newsstand issues sell for $4.95.
It's a distribution model that Tribune Co., ...