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Article: Doctors protest Miller trademarks on toys. (Philip Morris' Miller beer)
- Article from:
- Modern Brewery Age
- Article date:
- April 22, 1991
CopyrightCOPYRIGHT 1991 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Doctors protest Miller trademarks on toys
Beer and cigarette manufacturer Philip Morris will continue to use its Miller beer trademarks on children's toys despite recent outcry from several physicians.
According to two doctors who monitor alcohol and tobacco company advertising, Miller's trademarks can be found on six toy model racing cars, in addition to a battery-operated "dancing" beer can.
"While the brewer says it does not aim its advertising at children, the use of Miller trademarks on children's toys suggests an amazing lapse of judgment about who plays with plastic model cars," said Dr. John Slade, a specialist in addiction medicine. ...