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Article: Uproar in marketplace sparks a spate of restructuring. (public relations firms in Los Angeles, California) (Special Report: Marketing)
- Article from:
- Los Angeles Business Journal
- Article date:
- May 20, 1991
- Author:
CopyrightCOPYRIGHT 1991 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Uproar in marketplace sparks a spate of restructuring
Los Angeles' top public relations firms are expanding into new areas of expertise and scrapping for new business, as agency heads are reporting that they are seeing more resumes from out of work professionals than ever.
Some agencies continued to grow last year, while others laid off employees and reported flat or declining revenues. Some said that PR agencies, which experienced enormous growth during the '70s and '80s, may be hitting a plateau.
London-based Rogers & Cowan Inc., Los Angeles' top grossing agency, reported a fee income of $9.5 million, the same as 1989. Richard Taylor, president ...