Article: "Lucky" phone number auctioned for 280,723 US Dollars.

Beijing, Aug 19 (PTI) A Chinese regional airline has won the bid for an unique phone number, "88888888" in Chengdu, capital of Southwest China's Sichuan province for a record 2.33 Million yuan (280,723 US Dollars), a report said Tuesday.

The digit 8 is considered a lucky number in China as it has a similar pronunciation to the Chinese character which means "rich."

At the auction, the phone number composed of "8" eight times, was eventually bought by a bidder representing Sichuan Airlines Co., Ltd after several rounds of bidding, Xinhua news agency reported.

The Deputy General Manager of ...

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