Article: New Line Home Entertainment The Lord of the Rings: The Two Towers Adventure Card Shatters Expectations.

Article: New Line Home Entertainment Breaks New Ground with ...
Business Wire;  August 13, 2003 ;     700+ words ... ... Two Towers, New Line Home Entertainment ... introducing the Adventure Card(TM), a ... the Rings Adventure Card's fluidity allows New Line Home Entertainment ... national offers. New Line Home Entertainment ... the Rings Adventure card(TM). This ...

Article: New Rings adventure.(Vidbits)('Adventure Card' ...
Video Business;  August 18, 2003 ;     700+ words ...* Each video of New Line's The Lord of the Rings: The Two Towers will include an Adventure Card with a unique PIN that will allow ... the site will be updated monthly. New Line created customizable cards for Best ...

Article: Market more prepared for 'Rings' repeat. (DVD Watch).(New ...
Video Store;  May 11, 2003 ;     700+ words ... ... upgrade, that's fine." New Line, in fact, did offer a break ... version idea, because New Line's research shows high purchase ... theatrical sequel, this year New Line will offer the discs with an "Adventure Card" linked to a promotional ...

Article: New line card registers 335,000.(Late ...
Video Store;  September 14, 2003 ;     623 words ...New Line Home Entertainment reported it surpassed ... projections for The Lord of the Rings Adventure Card last week, thanks to more than 335 ... Internet-based, real-time reporting, New Line can track enrollment, "tell a friend ...

Article: Chrysler and New Line Home Entertainment Announce ...
PR Newswire;  August 21, 2003 ;     700+ words ... ... with the August 26, DVD release of New Line Home Entertainment's The Lord of ... will receive a The Lord of the Rings Adventure Card(TM). The card provides a tailorable ... partners," says Matt Lasorsa, New Line Home Entertainment Senior Vice President ...

Article: `Two Towers' bows Aug. 26: new line to street ...
Video Store;  April 20, 2003 ;     700+ words ... ... said Justine Brody, New Line's VP of marketing and promotions. Besides New Line's extensive consumer ... videocassette will include an "adventure card" containing unique pin ... for six months. Surveys New Line conducted during Two Towers ...

Article: Verizon Wireless Offers Free Lord of the Rings: The Two Towers ...
PR Newswire;  August 13, 2003 ;     700+ words ... ... will include a special Adventure Card(TM), an interactive experience from New Line Home Entertainment ... Customers using the Adventure Card can sign up to receive ... wireless phone. About New Line Home Entertainment New ...