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Article: KORS TAKES ON CALVIN, TOMMY WITH NEW LINE.(Michael Kors Inc. to launch new menswear label)
- Article from:
- Daily News Record
- Article date:
- September 8, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- There's a battle royale brewing in the men's better sportswear market.
Last week, Michael Kors Inc. announced it will launch an ambitious new label for fall '04 that will go head-to-head with major new men's lines from Calvin Klein and Tommy Hilfiger, confirming an Aug. 25 report in DNR. The new lower-priced label, called Michael Michael Kors, is projected to ring up sales of close to $1 billion globally, with men's comprising half of that figure.
Brushing aside the looming competition, Lawrence Stroll, co-chairman of Sportswear Holdings Ltd., Kors' parent company, told DNR, "We are the only entry in this sector that has truly been a ...