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Article: ORGANIZATION CASE STUDY: LVCVA shows that Sin City is more than fun and games.(the Las Vegas Convention and Visitors Authority's PR department seeks to promote all of its attributes)
- Article from:
- PR Week (US)
- Article date:
- September 15, 2003
CopyrightCOPYRIGHT 2003 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As Las Vegas adds even more attractions to its bright lights and nonstop action, the media just can't seem to get enough - a challenge the Convention and Visitors Authority gladly welcomes.
Mention Las Vegas, and it conjures up a glamorous, exciting image of a 24-7 city filled with brash neon lights, high-rolling gamblers, and floor shows.
For more than half a century, Las Vegas has been the place where Americans go to get away from their own lives for a few days. But for much of the past decade, the PR department of the Las Vegas Convention and Visitors Authority (LVCVA) has been working hard to get the message out that Las Vegas still deserves its Sin ...