Article: Doctors Play Key Role in Sales of Non-Prescription Drugs; Doctor's role greatest when Rx product moves to OTC, reveals Ipsos PharmTrends(R).

Article: Ipsos PharmTrends Reports Increase in Aspirin ...
Business Wire;  August 6, 2001 ;     700+ words ... ... and/or treatment. According to Ipsos PharmTrends(r), since 1998 there has been ... 7 Halfprin #8 Bufferin Source: Ipsos PharmTrends Since more and more Americans are ... any type of drug therapy. About Ipsos PharmTrends(R) Ipsos PharmTrends is a syndicated ...

Article: DTC Advertising Comes of Age; Newer ad campaigns most effective, ...
PR Newswire;  February 20, 2003 ;     693 words ... ... them, according to new research by Ipsos PharmTrends(R). "Over time, drug companies ... said Fariba Zamaniyan, director of Ipsos PharmTrends, a syndicated service that tracks ... and beyond. Consider the following Ipsos PharmTrends findings: - DTC awareness levels ...

Article: Ipsos PharmTrends(R) Leads Industry Since 1997; ...
PR Newswire;  July 22, 2002 ;     677 words ... ... said Fariba Zamaniyan, director and spokesperson for Ipsos PharmTrends(R). "We've been right there, alongside the explosion ... the patient, Zamaniyan noted. Since January 1997, Ipsos PharmTrends(R) has been tracking monthly consumer purchase behavior ...

Article: Drug Sampling Boosts Clarinex Drug Launch; Prescription Samples ...
PR Newswire;  August 20, 2002 ;     691 words ... ... expected for new product launches," said Karen Tibbals of Ipsos PharmTrends. "What's surprising however is that among all Clarinex ... 507-3047 or fariba_zamaniyan@ipsos-npd.com Ipsos PharmTrends is a registered trademark of Ipsos-NPD, Inc. CONTACT ...

Article: Prescription Drug Ads Prompt Fewer Consumers to Take Action; ...
PR Newswire;  April 21, 2004 ;     698 words ... ... have been in the past, according to new findings from Ipsos PharmTrends(R), a syndicated tracking study of consumer behavior ... global marketing research firm. In its most recent survey, Ipsos PharmTrends found a declining proportion of consumers took action following ...

Article: Ipsos PharmTrends Examines the Return On Investment ...
Business Wire;  August 27, 2001 ;     700+ words ... ... research firm, Ipsos-NPD, Inc., Ipsos PharmTrends(R) Drug Sample ROI Report, (Ipsos PharmTrends ROI Report) measures the effectiveness ... as efficiently as possible? The Ipsos PharmTrends ROI Report, based on a panel of ...

Article: Over-the-Counter Segment of the Allergy Market Regains Ground; ...
PR Newswire;  February 25, 2004 ;     671 words ... ... treatment market has changed, according to recent findings from Ipsos PharmTrends(TM), a syndicated service tracking consumer purchase ... to 58% of the total Rx/OTC allergy buyer base. "The Claritin OTC switch was a success in its ability to rejuvenate the soft ...