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Article: OSCAR GOES CASUAL: PENNEY'S AND KELLWOOD DEALS IN THE WORKS.
- Article from:
- WWD
- Article date:
- September 16, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- An Oscar de la Renta denim and casual sportswear line is on the horizon -- and it could be with J.C. Penney Co. Inc. and Kellwood Co.
While the de la Renta name evokes luxury apparel -- as evidenced by his spring collection shown Monday -- the designer said a moderate-to-better-priced line is a natural progression for the brand and told WWD he is developing a denim and casual lifestyle collection that will likely launch at J.C. Penney stores. De la Renta also said he is in talks with Kellwood. to produce the line, which market sources said could be done through Kellwood's ENC division.
Calls to Kellwood seeking comment were unreturned ...