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Article: Diageo enters Pernambuco.
- Article from:
- South American Business Information
- Article date:
- September 19, 2003
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Brazil, Sep 19, 2003 (Gazeta Mercantil/SABI via COMTEX)
The British Diageo, world leader in the premium beverages segment, entered Pernambuco state. The company concentrates all the imports of Johnnie Walker Red Label in the port complex of Suape. This week, Diageo received the ten first containers of the product. The company will also concentrate in the state the bottling of Smirnoff vodka and Beell's whisky. Diageo expects to turn over R$190mil in Pernambuco state. According to the president of Diageo Brasil, Alberto Gavazzi, as of the 90's, the company started to focus on global brands, besides selling off its two plants based in the country - Sorocaba (Sao ...