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Article: Direct marketing of health care, is it good for the patient?(Homecare)
- Article from:
- FOCUS: Journal for Respiratory Care & Sleep Medicine
- Article date:
- March 22, 2003
- Author:
CopyrightCOPYRIGHT 2003 Focus Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It is difficult today for an average American to get through a single day without being exposed to direct marketing of health care medications, products or services. Direct marketing of medical products and services can also be found on television, radio, newspapers, magazines, billboards, direct mailings and the Internet. Direct marketing is the practice of providing the information about a product of service directly to the consumer's residence. In 1997 the U.S. FDA eased the restrictions on direct to consumer marketing of prescription medications. The direct marketing of health care products and services quickly followed due to the dramatic success of direct marketing ...