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Article: British Airways and itraffic Introduce a Better Sleep in Business Class; Campaign Continues Success of Integrated Offline/Online Strategy.
- Article from:
- PR Newswire
- Article date:
- September 23, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Sept. 23 /PRNewswire/ -- In an aggressive effort to attract international business travelers, itraffic, the interactive marketing and advertising subsidiary of AGENCY.COM Ltd., today announced the launch of British Airways' latest interactive campaign supporting the Club World flat bed and a better sleep in business class. This effort targets frequent international business travelers to increase awareness and consideration of British Airways' flat bed product and brand awareness amongst potential and existing passengers.
The online campaign -- including full-page Unicast, half-page and box advertisements -- will run from September 22 through the end of ...