Articles > Popular publications > PR Newswire press releases > July-September 2003 > Tuesday, September 23

Article: British Airways and itraffic Introduce a Better Sleep in Business Class; Campaign Continues Success of Integrated Offline/Online Strategy.

Article from:
PR Newswire
Article date:
September 23, 2003
Copyright

NEW YORK, Sept. 23 /PRNewswire/ -- In an aggressive effort to attract international business travelers, itraffic, the interactive marketing and advertising subsidiary of AGENCY.COM Ltd., today announced the launch of British Airways' latest interactive campaign supporting the Club World flat bed and a better sleep in business class. This effort targets frequent international business travelers to increase awareness and consideration of British Airways' flat bed product and brand awareness amongst potential and existing passengers.

The online campaign -- including full-page Unicast, half-page and box advertisements -- will run from September 22 through the end of ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: British Airways Club World(SM) ...
PR Newswire;  January 11, 2000 ;     700+ words ... ... segments) in Club World on British Airways, and provides ... to experience Club World's premium service ... that draws upon British Airways' extensive global ... roundtrip in Club World, and tell British Airways about their travel ...

Article: British Airways and itraffic Launch Online Eye ...
PR Newswire;  September 20, 2004 ;     700+ words ... ... designed to create awareness of British Airways' promise that if Club World business class flyers do not get ... Sleeper Service and flat bed seat in British Airways' Club World business class. "British Airways was the first to offer a truly ...

Article: To London and Europe With Love From British ...
GlobeNewswire;  February 10, 2009 ;     700+ words ... ... Valentine's Day, British Airways is offering ... low-cost Club World love fares ... British Airways Club World (business ... flat bed. The Club World cabin features ... kits. All British Airways flights to ...

Article: You cannot beat being horizontal.(British Airways' ...
Travel Trade Gazette UK & Ireland;  April 3, 2000 ;     700+ words ... ... MAYLING tests British Airways' new Club World lie-flat ... s dream. British Airways is breaking ... business cabins - Club World - initially ... AIRLINE: British Airways AIRCRAFT ... 747 CABIN: Club World SEATS: 20 ...

Article: High Design at 35,000 Feet; British Airways' New ...
PR Newswire;  September 26, 2000 ;     700+ words ... ... art" to travel, British Airways' new Club World seat is on display ... and businesses. British Airways' Club World seat is the world ... conversation. The new Club World flat bed is part of British Airways' $970 million investment ...

Article: BRITISH AIRWAYS' CLUB WORLD SEATS ...
Daily News (Los Angeles, CA);  May 25, 2003 ;     685 words ... ... to get adjusted. British Airways provides a partial ... rough transition: a Club World business-class seat ... carriers that are British Airways mileage partners ... publicist Diana Fung. --British Airways: (800) 247-9297 ...

Article: British Airways launches new Club ...
Airline Industry Information;  June 2, 2000 ;     627 words ... ... INFORMATION-(C)1997-2000 M2 COMMUNICATIONS LTD British Airways launched a new range of business fares for the ... York (JFK). The savings are available under British Airways' Club World programme, which is now offering four types of ...

Article: Here's a BA idea that Lufthansa hasn't thought of first. The ...
Marketing Week;  May 13, 2004 ;     552 words ... ... that Lufthansa hasn't thought of first. The British Airways Club World is offering a service aimed at ensuring that its ... East to London will not only be able to enjoy the Club World flat bed, they will be pampered with larger pillows ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives