Article: Baja California State Tourism Secretariat Names Ralph Rubio as Bajaologist.

Business Editors

CARLSBAD, Calif.--(BUSINESS WIRE)--Sept. 23, 2003

Baja California State Tourism Secretariat and Rubio's Fresh

Mexican Grill Form Strategic Alliance to Promote Region; Rubio to

Reveal His Favorite Hot Spots

Rubio's(R) Fresh Mexican Grill (NASDAQ:RUBO) and the Baja California State Tourism Secretariat announced today that they have formed a strategic alliance to promote the cuisine, culture, and color of Baja California, Mexico.

The program, entitled Ralph's Private Baja will include Ralph Rubio, co-founder of Rubio's Fresh Mexican Grill sharing his favorite places in Baja California to stay, spa, relax ...

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