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Article: What PR Managers Need to Know about Young PR Pros.
- Article from:
- PR News
- Article date:
- September 22, 2003
CopyrightCOPYRIGHT 2003 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After accepting the Communicator of the Year award from the IABC earlier this year, Lin Cummins gave a speech on the state of corporate communications. Aside from the usual spiel about how PR executives need to measure their work more effectively, strive for a seat at the marble table and convince upper management of their inherent value et al., Cummins homed in on one of the thornier issues in PR today: how PR managers can improve the performance of younger PR pros.
"A lot of [young PR] people think this is a glamours profession," says Cummins, senior VP/communications for ArvinMeritor Corporation, a tier-one supplier to the automotive industry. "But the reality ...