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Article: Top magazines gain 3% in 2002; But total ad pages are off 4%; `People' still No. 1.(Special Report: Magazine 300)(Industry Overview)
- Article from:
- Advertising Age
- Article date:
- September 22, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: R. CRAIG ENDICOTT
Magazines scraped and clawed back to positive growth in 2002, even though the all-important advertising page count declined for the second year in a row.
Results, while promising, were hardly dramatic, according to Advertising Age's 14th annual Magazine 300 report. The report calculated gross revenue growth of 3.1% to $29.40 billion from these elite publications for the year, the sum of gross ad revenue (up 3.4%) and gross circulation dollars (up 2.4%).
The ad-page tally, however, remained adrift, dropping 4.4% atop a disastrous 15.1% decline in 2001, according to the compendium of 232 consumer and 68 business ...