Article: T-FAL(R) Launches Jamie Oliver Professional Series by T-FAL, New Line of Stainless Steel Cookware; Retail Rollout Slated for October; Major Retailers Include Federated, May Company, Linens N Things and Amazon.com.

PINE BROOK, N.J., Sept. 25 /PRNewswire/ -- On the heels of an outstanding debut at the Gourmet Products Show(R) in San Francisco in May, T-FAL(R) has announced that its new Jamie Oliver Professional Series by T-FAL will be available at retail stores nationwide in early October. The line of professional quality stainless steel cookware was designed with British cooking sensation Jamie Oliver.

The company plans to support the introduction of the line with an extensive advertising and promotional campaign including television spots, consumer print advertising and in-store appearances featuring Jamie Oliver. Jamie, who is well-known by cooking aficionados for his ...

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