Article: Lakeland, Fla., Printing Firm Creates Niche among Rivals like Office Depot.

By Adrian Zawada, The Ledger, Lakeland, Fla. Knight Ridder/Tribune Business News

Sep. 25--What started as a small business 20 years ago is now the nation's fourth-largest distributor of printing solutions to retailers. Computer Merchandise Corp., which distributes data supplies and printing solutions, has managed to create a niche for itself in a market filled with behemoth competitors like Wal-Mart and Office Depot.

Owner Ann Croswell said her company is able to compete with pricing and offer client-tailored service.

"Our salespeople are knowledgeable about these products and act as an advisor to buy the right products," Croswell said in ...

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