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Article: BMP DDB scoops 5m [pounds sterling] WWF-UK creative brief.(Agencies)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- August 21, 2003
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Animal and environmental conservation charity WWF-UK has appointed BMP DDB to handle its 5m [pounds sterling] creative account, following a two-way pitch. WWAV Rapp Collins has been appointed to the charity's direct marketing business.
The agencies pitched jointly against Saatchi & Saatchi and Proximity London.
The brief for the newly appointed agencies will be to highlight the effects of climate change and toxic chemicals on both humans and animals. The agencies will also create campaigns for the charity's fundraising and brand activities.
WWF-UK head of marketing communications Giles Robertson says: "These agencies will be able to use their ...