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Article: Maher Bird wins Yahoo UK and Ireland trade business.(Agencies)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- August 21, 2003
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Yahoo! has awarded its UK and Ireland trade marketing account to Maher Bird Associates following a seven-way pitch.
The other agencies on the shortlist were Soul, Vallance Carruthers Coleman Priest, Proximity London, KLP Euro RSCG, Joshua and Wunderman (MW July 17).
The trade marketing account is a new area for Yahoo!, which has given Maher Bird a brief to promote the benefits of interactive advertising to businesses. Maher Bird will work as an extension of the sales and marketing teams at Yahoo! to target key disciplines within media and advertising agencies, client organisations and principal stakeholders.
"We believe that having both a ...