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Article: Look who's stalking: a new twist in the cult of celebrity: Celebrity Worship Syndrome is the latest malady to hit the West. And with one in three of us identified as sufferers, the consequences are dire.(Iain Murray)
- Article from:
- Marketing Week
- Article date:
- August 21, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Manufacturing may be slowing down on both sides of the Atlantic, but that doesn't mean things aren't being made any more. In the US, and to a lesser extent in this country, there is a thriving industry devoted to creating syndromes.
Lovingly and beautifully crafted by social scientists working in bijou clinics and laboratories, these exquisite products have, at their best, the intricacy, not to mention usefulness, of a Faberge egg. Syndrome-smiths are remarkable in that their creativity responds to the smallest stimuli. All that is required is for some mildly self-obsessed American to walk in, lie on a couch and grumble a little and, before you can say Sigmund ...