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Article: Natural cheese sales jumping.(Dairy Market Trends)
- Article from:
- Dairy Foods
- Article date:
- September 1, 2003
CopyrightCOPYRIGHT 2003 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While cheese sales have slumped to some degree in the past year, natural cheese has fared better than processed cheese. Now, according to the latest figures from Information Resources Inc., the natural cheese category has absolutely taken off. Meanwhile, flavored milk may be losing some steam.
For the 13 weeks ended June 29, natural cheese sales grew 10.1% when measured by dollars and 11.5% by units. Growth represents sales vs. the same period in the prior calendar year. IRI's data reflects sales at supermarkets, drug stores and mass merchandisers.
Looking at the previous four quarters, natural cheese growth had been steady, if not spectacular. But ...