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Article: Lycos Selects Google AdSense for Content Ads.

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PR Newswire
Article date:
September 30, 2003
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Targeted Advertisements Enhance User Experience, Provide Additional Revenue

Opportunities for Sites and Extend Advertisers' Reach

WALTHAM, Mass. and MOUNTAIN VIEW, Calif., Sept. 30 /PRNewswire-FirstCall/ Terra Lycos , the global Internet Group, and Google Inc., developer of the largest performance-based advertising program, today announced a multi-year agreement making contextually-targeted advertisements through the Google AdSense(TM) program available on selected sites throughout the Terra Lycos Network.

Google will provide relevant contextually-targeted ads to pages of Terra Lycos' U.S. properties including Angelfire, HotWired, Lycos.com, ...

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