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Education will unlock functional foods' big potential.(News)(Brief Article)
- Article from:
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Grocer
- Article date:
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August 23, 2003
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Copyright informationCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Food companies must educate consumers into a huge untapped market for functional food in the UK, says research from IGD.
Its Consumer Watch report says consumers have a positive perception of functional foods. Some 65% thought the food could reduce the risk of developing some ailments and 54% thought it could treat ailments.
Meanwhile 40% said it could cure certain ailments.
However a quarter of consumers questioned said they had not tried functional foods because ...