Magazine article from our research archive:

Education will unlock functional foods' big potential.(News)(Brief Article)

Food companies must educate consumers into a huge untapped market for functional food in the UK, says research from IGD.

Its Consumer Watch report says consumers have a positive perception of functional foods. Some 65% thought the food could reduce the risk of developing some ailments and 54% thought it could treat ailments.

Meanwhile 40% said it could cure certain ailments.

However a quarter of consumers questioned said they had not tried functional foods because ...

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