Press release article from our research archive:

Baja Fresh Lighten Up! Menu Wows Customers - Lower Fat, Lower Calorie Choices Will Continue This Fall.

THOUSAND OAKS, Calif., Sept. 30 /PRNewswire/ -- Baja Fresh announced today that its Lighten Up! menu is so successful it will continue this fall. As part of its mission to support the lifestyle of its customers, Baja Fresh introduced six new items last June in response to customer's continued interest in lower fat and lower calorie choices. "Lots of our customers fell in love with Lighten Up! so it's here for the long haul," said Greg Dollarhyde, CEO of Baja Fresh.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020531/CLF002LOGO-a )

Baja Fresh, which has more than 45 menu items, serves modern versions of traditional Mexican recipes as well as choices that lower the ...

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