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Article: Gillette de Mexico trying to gain more market share.
- Article from:
- Internet Securities
- Article date:
- October 1, 2003
CopyrightCOPYRIGHT 2003 COMTEX News Network, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MEXICO CITY, Oct 01, 2003 (El Economista/Corporate Mexico by Internet Securities, Inc. via COMTEX) -- Gillette de Mexico is not content with maintaining its leadership of the domestic razor market, and is going full steam ahead to increase its market share by five percentage points to 80%. It plans to do this with a new Prestobarba Excel disposable razor, which will be released on the market today.
The company's intentions are that this product will be a raging success and the plan is that it will represent as much as 40% of supermarket razor sales in just one year. Its launch on the market will also mean an expensive advertising campaign, costing US$200 million. This is ...