Newspaper article from our research archive:

NASCAR exits Tobacco Road, heads down information superhighway.(Knight Ridder Newspapers)

Byline: Randy Covitz

The courtship of NASCAR and Nextel began, of all places, with a simple flirtation at the Super Bowl.

Brian Corcoran, NASCAR's director of corporate marketing, struck up a conversation with Michael Robichaud, director of sports and event marketing for Nextel, in the lobby of the San Diego Marriott.

NASCAR was in the market for a new title sponsor for the Winston Cup series, and Nextel, attracted by NASCAR Nation's 75 million loyal fans, was looking to build its customer base and increase its burgeoning role in the sports marketplace.

"The Super Bowl tends to be a place where sports and business people meet," Robichaud said of the unusual ...

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