Newspaper article from our research archive:
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NASCAR exits Tobacco Road, heads down information superhighway.(Knight Ridder Newspapers)
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Knight Ridder/Tribune News Service
- Article date:
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October 2, 2003
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Copyright informationCOPYRIGHT 2003 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Randy Covitz
The courtship of NASCAR and Nextel began, of all places, with a simple flirtation at the Super Bowl.
Brian Corcoran, NASCAR's director of corporate marketing, struck up a conversation with Michael Robichaud, director of sports and event marketing for Nextel, in the lobby of the San Diego Marriott.
NASCAR was in the market for a new title sponsor for the Winston Cup series, and Nextel, attracted by NASCAR Nation's 75 million loyal fans, was looking to build its customer base and increase its burgeoning role in the sports marketplace.
"The Super Bowl tends to be a place where sports and business people meet," Robichaud said of the unusual ...
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