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Article: Fear of Buying: Death Anxiety Influences Consumer Purchasing.
- Article from:
- AScribe Medicine News Service
- Article date:
- October 3, 2003
CopyrightCOPYRIGHT 2003 AScribe. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: University of Arkansas
FAYETTEVILLE, Ark., Oct. 3 (AScribe Newswire) -- Women report higher levels of death anxiety than men, but the health-related beliefs of consumers from both genders influence both their level of death anxiety and their purchase of goods typically associated with death, such as pre-planned funeral packages, according to University of Arkansas researcher Steve Kopp.
"Very little is understood about the consumer decision making process in end-of-life contexts," explained Kopp, associate professor of marketing and logistics in the Walton College of Business. "Our previous research found that consumers were aware of the ...