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Article: LORO PIANA STAYS FOCUSED.(Company Profile)
- Article from:
- WWD
- Article date:
- October 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MILAN -- Grow what's there.
That's the American strategy for Loro Piana, the Italian luxury brand and textile company that has been slowly but steadily building its U.S. retail network. Now, following the opening last month of its San Francisco flagship, the company is focusing on consolidating its business within its own shops and with top department stores.
"As far as the States is concerned, we're at a place where we feel comfortable with our [direct-retail] locations and real estate," said Pier Guerci, president Loro Piana USA. "Before we move forward with further retail expansion we have to capitalize on the stores we already have because there's ...