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Article: Changes in eastern Germany holds keys for marketing strategies.

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AgExporter
Article date:
June 1, 1991
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Changes in Eastern Germany Hold Keys For Marketing Strategies

Unification of the former German Democratic Republic (GDR) and the Federal Republic of Germany (FRG) has breathed new life into the western German food industry. Previously, the industry was struggling with a lackluster domestic market that was declining in population. Pent-up demand for higher quality products and the desire for variety have resulted in a flood of western German products across the former border. It is estimated that 75-80 percent of all food products on the store shelves in eastern Germany are imported from western Germany. The adjustment of the eastern German consumer and the western ...

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